If new things weren’t so attractive to humans, we’d still be stuck in our caves. “New” takes us on an adventure, a journey of discovery.Īs neuromarketer Roger Dooley suggests, our brains are wired for “new.” Our attraction to novelties helps us innovate and seek new opportunities.
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Want to know how to use these 3 types of words to add power and pizzazz to your business content? The 6 super seductive words to boost conversions and social shares Power word #1.
Three different types of power words exist:
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They nudge people to take action-to download your report, to contact you for a quote, or to implement your advice. In contrast, power words tend to have strong meanings. Weak words have a shallow meaning-they don’t make readers feel something and they don’t allow readers to visualize your words. And what’s more … a careful selection of power words helps shape your voice. When you use power words in copywriting, you grab the attention of more people, your content becomes more influential, and people act on your advice.
So, let’s concentrate on how our word choice can boost our persuasive powers, shall we? But for now, human intelligence is still required. Robots might take over our writing tasks in the future. And voilà: you sell more than ever before. Leave the machine humming for a few minutes, and persuasive text rolls out at the other side.Ĭopy and paste the text onto your website. Have you ever wished you had a magic word machine? New, free, imagine, because, instant, how to
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